WHAT'S NEW?
Loading...

Lynda's Learning Path - Become an SEO Expert

we excited to bring you the FULL Lynda's Learning Path on becoming an SEO Expert!

Experts included: 

David Booth
[​IMG]

David Booth is a Google Analytics and AdWords Certified Trainer. His firm consults on web analytics and marketing.

David is a consultant, an instructor, and one of the founding partners of Cardinal Path. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams.He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner.David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.

Brad Batesole

[​IMG]

Brad Batesole is an entrepreneur, startup advisor, and marketing expert. He develops training for LinkedIn. Brad has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young entrepreneur, launching his first successful business at the age of 15. Up until joining lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.

In addition to speaking at conferences nationwide, including CES, Brad is constantly learning the latest marketing tools and technologies. His passion for marketing is rivaled only by his passion for flying; as a private pilot, Brad volunteers with local charities to provide transportation to those in need.

Brad is a certified Google Partner and holds a BA in marketing from Azusa Pacific University. Brad can be found on Twitter @bradbatesole.

Peter Kent
[​IMG]

Author and consultant Peter Kent has helped businesses including Amazon and Zillow with SEO and online marketing.

Peter Kent has been working online since 1984, and doing business on the internet since 1993. The author of Search Engine Optimization for Dummies, Pay Per Click Search Engine Marketing for Dummies, and all seven editions of The Complete Idiot's Guide to the Internet, he also has plenty of real-world experience promoting products and services through the web. As a consultant, he has helped many different businesses—including Amazon.com, Lonely Planet, Zillow, Tower Records, and literally hundreds of medium and small businesses—with SEO and online-marketing advice. Peter lives in Denver, Colorado, but hails from Chichester, England.

Matt Bailey
[​IMG]


Matt Bailey combines digital marketing with programming know-how. He has taught at Google, J.Crew, and IBM.

Matt Bailey is the founder and president of SiteLogic Marketing. With nearly two decades in the online marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve web presence and conversions. Since his days as a science museum intern performing shows with a Tesla coil, he has always created an engaging spark with audiences. In the earliest years of the Internet, Matt traveled around the country speaking at tourism seminars, teaching business owners how to market their websites more effectively. Matt was an internet entrepreneur in the early 90s, which led to his interest in search engine optimization. After selling his first venture, he worked as a software engineer and then built the online marketing departments at two agencies. He founded SiteLogic in early 2006, earning immediate attention in the industry and quickly becoming one of the top online marketing agencies. Now, Matt speaks to crowds of hundreds and thousands of business owners, marketers, and web developers around the world. He has trained and consulted with hundreds of the top brands in the world, including Google, Proctor & Gamble, Hilton International, Rutgers University, Creighton University, Maximus, Johnson & Johnson, Deloitte Consulting, IBM, J.Crew, Gradall, Moen Faucets, American Greetings, Toys "R" Us, Forbes, The Wall Street Journal, Samsonite, the South Dakota Dept. of Tourism, and the Pennsylvania Dept. of Labor & Industry. His book Internet Marketing: An Hour a Day (Wiley/Sybex, 2011) is considered the must-have bible of online marketing..

Ian Lurie

[​IMG]

Internet marketing expert Ian Lurie writes on SEO, social media, and analytics, and consults at Portent.

Ian Lurie is CEO and founder of Portent, an internet marketing agency that has provided internet marketing, including search, social, and analytics services, since 1995.

He recently co-published the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He also wrote Conversation Marketing: Internet Marketing Strategies. He writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com, and TechCrunch.

His educational background includes a B.A. in history from UC San Diego and a degree in law from UCLA. Along the way, he's been an amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. You may find him teaching his kids to play D&D on the weekends, or dragging his tongue on the ground as he pedals his way up Seattle's ridiculously steep hills.

Table of Content ( Courses Included ):
  • SEO Fundamentals with David Booth
Learn search engine optimization techniques to increase your website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site.

Learn how to read a search engine results page and find your ranking, and see how rankings affect businesses large and small. Then discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build inbound links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. You'll also learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.

  • SEO Tools Fundamentals with Brad Batesole
There are hundreds of tools out there that promise to help you improve your SEO. Here, we've assembled a collection of the proven few that really do. This course introduces today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.

Brad Batesole covers must-haves for your SEO toolkit, such as Google's Search Console, PageSpeed Insights, Keyword Planner, and Structured Data Markup Helper, as well as Screaming Frog SEO Spider, SEMrush, and Siteliner. Not just for pros, these tools will help anyone concerned with their SEO performance gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements.

  • SEO: Link Building In Depth with Peter Kent
There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site's position in search engine results. In this course, author Peter Kent dissects the anatomy of a link, explains how links affect page ranking, and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases, blogs, and articles; and the importance of using quality links that are search-engine friendly.
  • SEO for Local Visibility with Brad Batesole
Search engine optimization (SEO) is crucial to the success of every business, and this course will help businesses of all sizes achieve maximum local visibility on search engines like Google. First, get an overview of the local landscape, tips for evaluating and optimizing your site, and advice on setting up analytics to track before-and-after results. Author Brad Batesole also shows how to acquire crucial local citations, get accurately listed in key Internet directories, and make sure your name, address, and phone (NAP) information is consistent across the web.

Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up, by setting up your Google Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.

  • SEO: Keyword strategy In Depth with Matt Bailey
Keywords are the crucial foundation for online marketing efforts, and in this course, author Matt Bailey shows how you best structure search engine optimization and pay-per-click plans around the insights you glean from keyword research. He helps you explore the sources for keywords and build a keyword list with research and management tools like Raven Tools, Moz, SEMrush, and Wordtracker. He shows you how to filter and interpret keyword data, observe trends, and better understand the intent of the searcher, and how to develop an informed strategy and implement keywords throughout your site for maximum searchability. Matt also covers how to apply your keyword insights to Google AdWords campaigns and measure the results of your SEO and AdWords efforts.
  • Video SEO Basics with Ian Lurie
How do you attract more traffic to your videos when Google can't search them? SEO expert Ian Lurie shows how to optimize your YouTube and other video listings for search engines and convert that traffic to achieve your business goals. This course provides an overview of video SEO and helps you understand video ranking factors, add important metadata like keywords and tags, market your video on social media, and build a video landing page.
  • International SEO Fundamentals with David Booth
Attract international visitors to your websites with these SEO tips from David Booth. This course will help viewers develop and implement a successful strategy for international SEO, which is increasingly important given globalization; the localized versions of leading search engines like Google, Bing, and Yahoo; and the market share of such search engines as Baidu (China), Yandex (Russia), Naver (South Korea), and others.

David reviews global and regional aspects of how to determine target markets and optimize your website for different countries and languages. He then explains the technical elements of international SEO, including how search engines handle multilingual and multiregional content, and which methods to use to let search engines know just whom you're targeting. Viewers then explore international content strategy and crucial on-page elements and optimization strategies.

Then learn how to perform keyword research—taking into account cultural considerations and local competition. The course moves on to explore such off-site factors as social sharing and link building, and shows how to measure results via a number of SEO-specific tools, as well as Google Analytics.



VT Scan ( 0/0 )
Unfortunately, The file is too large, so VirusTotal can't scan it. This should be clean.



Contact us

Name

Email (Required)

Message (Required)

SWT